Brokers have plenty of options when it comes to marketing their services and one of the best is the webinar. Webinars allow brokers to provide borrowers with helpful information no matter where they’re located, and it’s a great way for brokers to show borrowers that they understand the needs of small business owners who can’t obtain bank financing.
If you’re thinking about creating your own webinars, here’s what you should keep in mind:
Educate your borrowers.
For a lot of non-bankable commercial borrowers, their hesitance about alternative financing stems from the fact that they don’t know what to expect. Your webinars should focus on what alternative commercial financing is and what your borrowers can expect throughout the lending process.
A great way to show your non-bankable borrowers that non-conforming commercial mortgages could be the right solution for them is to tell them about deals you’ve already closed for borrowers like them. Once they understand that you’ve successfully helped others achieve their financial goals, they’ll be more likely to work with you.
Keep it simple.
When you create your webinars, it’s important to make sure you’re speaking to them in a way that’s easy to understand. Try to avoid using too much industry jargon and explain everything as simply as you can.
Keep it as short as possible.
No one wants to sit through an hour-long webinar; it’s as simple as that. Ideally, your webinar should be no longer than 20-30 minutes, and keeping it even shorter than that is ideal. Pick the focus of your webinar and stick with it; that will make keeping it short easier.
Whether you’re doing live webinars or simply posting recordings to your website, these online seminars are great tools to boost your credibility as a broker with non-bankable commercial mortgage borrowers. Once they see you clearly know your stuff and develop an understanding of alternative financing themselves, they’ll be more inclined to work with you.