One of your most important tools as a commercial mortgage broker is your company’s website. A well-constructed and well-maintained site will help potential borrowers find you and learn about what you can offer. Because your website is such a key factor in your success, there are a number of things you should consider so that it’s the best it can be. Here’s how you can improve your company’s site and attract new commercial mortgage business:
Make it user-friendly
The most important consideration when you’re creating or revamping a website should be your customers. You need to make sure that the site is clean and modern, and that it’s easy to navigate for potential borrowers. You won’t keep anyone on your site if it’s too complex or messy, or if they can’t quickly find the information they’re looking for.
Make it mobile
Given the widespread use of smartphones and tablets, it’s important to make sure that your website is mobile-friendly. It’s also crucial because Google is now taking your website’s mobile usability into account for its mobile search rankings. If you want borrowers to find your commercial mortgage products on the internet, you need to make sure your site can go mobile.
Create the right kind of content
Once you’ve made sure that your website is user- and mobile-friendly, you need to consider what kind of content to include. It’s important to keep your potential borrowers engaged and this should inform all of the content you post. Whether it’s your text, images, videos or fill-able forms, you need to create and utilize content that will help you attract and retain borrowers looking for commercial mortgages.
In the Internet Age, your website can make or break you, so it’s very important to constantly consider how you can improve your commercial mortgage borrowers’ online experience. You need to make sure that the site is as simple and easy to navigate as possible on desktop computers and mobile devices. You also need to carefully consider what kind of content to include so as to attract borrowers and to provide them with all of the information they need about commercial mortgages. A good website is crucial to a successful business, and following the above tips will help you to thrive as a commercial mortgage broker.