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The Dos and Don’ts of Professional Social Media

Like any form of communication, professional social media pages have their own rules of etiquette. Following these rules demonstrates that you are a commercial mortgage broker who can successfully market their business and communicate with potential borrowers. It can take some time to get used to these rules if you’re just setting up pages on sites like Facebook, Twitter or LinkedIn for your company, so here are the dos and don’ts all brokers should know:

Do:

  • Share helpful content.

    Posting educational and interesting content is a great way to demonstrate your skills as a commercial mortgage broker. Not only will this allow potential borrowers learn more about the industry, it will let them see your expertise, as well as how you can help them to achieve their goals.

  • Answer questions.

    Social media is a great took for engaging with prospective customers. If a potential borrower asks a question, be sure to answer it as thoroughly as you can. This allows you to establish your credibility as a commercial mortgage broker and gain the borrower’s trust.

  • Include a call to action.

    A call to action is a link that prompts a user to engage more fully with you and you company. This can be a link to a web form or simply a link to your company’s website. Make sure you include a call to action in your social media posts.

Don’t:

  • Post personal information.

    If you’re interested in posting personal status updates or photos, it’s best to do that on your personal page. Potential borrowers are interested in learning how you can help them obtain a commercial mortgage, not in your recent vacation.

  • Ignore your followers.

    If one of your followers interacts with you via one of your social media channels, answer them. Whether it’s a question or a general comment, a reply is the polite and professional thing to do.

  • Forget to update your pages.

    An abandoned social media page isn’t great for your brand. Be sure to consistently update all of your pages so that potential borrowers can get the most current information about your business.

Social media is an increasingly important means of reaching and communicating with potential borrowers. As a commercial mortgage broker, you need to know how to conduct yourself on these pages so that you can do the best job of representing and marketing your company. The tips above will help you to learn what to do and what not to do so that you can increase your commercial mortgage leads.

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