As a commercial mortgage broker, one of the most important factors in your success is your status as a specialist in the industry. In order to attract new business, you need to sell your skills as a commercial mortgage expert who can help borrowers to achieve their goals.
Here are three great ways to sell your skills as a commercial mortgage expert:
Formulate a strategic marketing plan.
Advertising your services as a broker is crucial to drawing in leads and maintaining a healthy pipeline of deals. It’s important to have a game plan in mind when it comes to your marketing to maximize your efforts. Determine the marketing channels you want to use to reach borrowers, as well as the type of content that you’re confident you can produce. Then, development a schedule and connect consistently with potential customers.
Share your industry expertise.
Once you’ve decided on your marketing strategy, you need to create content that displays your knowledge of the commercial mortgage industry. Whether it’s blogs posted to your website, videos explaining various aspects of the commercial mortgage process or simply sharing and discussing industry news, you must convince commercial borrowers that you have the expertise to get their deal done.
Engage with potential borrowers.
Once you’ve begun your marketing campaigns, you’re likely to hear from borrowers who are interested in working with you. It’s important to interact with these potential customers and to earn their respect and trust as a mortgage broker. Ignoring questions via social media, the comment sections or your site or YouTube channel or via email reply could cost you business and a commission.
In order to develop new leads, brokers need to be able to properly communicate their skills, as well as the benefits that borrowers can expect when working with them. Developing a marketing plan, sharing your expertise, and interacting consistently with interested borrowers is a great way to start the process of building these leads and your pipeline.