What do you do when your borrower is declined for a commercial mortgage loan at a bank? This is a question most commercial mortgage brokers are going to face at one time or another, since there are many small-business owners who will not qualify for traditional financing. It might seem that after a bank turns […]
APEX Mortgage Blog
Educational articles for Commercial Mortgage BrokersProspecting for Commercial Mortgages Leads
One of the most crucial factors of any commercial mortgage broker’s success is the individual’s ability to generate quality leads. Brokers need to focus time and energy on making sure new deals are consistently entering their pipeline. There are four main components brokers must be aware of if they are looking to attract additional business […]
Develop a Broad Skill Set to Close Commercial Mortgages
Success for commercial mortgage brokers comes down to not just working hard, but working smart. A combination of a strong work ethic and common sense will serve any broker well, regardless of the types of commercial loans they seek to close. Developing a prosperous and secure business will require high standards for yourself and your […]
Boost Your Commercial Mortgage Business with Social Media
Staying connected to and interacting with potential borrowers and referral sources is a big part of succeeding as a mortgage professional. For commercial mortgage brokers, one of the most valuable tools available for doing this is social media. Taking advantage of the power and potential of the various social media sites available is a great […]
Commercial Mortgage Marketing Tactics for New Brokers
If you’re a residential broker looking to expand your product offerings to include small commercial mortgages, marketing yourself appropriately will be a key factor in determining your success. You need to prepare yourself to become a competent and skilled commercial broker. If you don’t devote any time or effort to developing and promoting your skills […]
Find the Right Commercial Mortgage for Your Borrower
Interest rates are going to continue to rise. That’s the general consensus among experts in various sectors of the financial industry, and commercial mortgage brokers will need to keep that in mind when assessing financing for borrowers. Brokers need to understand how a rising-rate environment affects both their clients’ decision-making process and a lender’s analysis. […]
In-Person Meetings Are Still Essential for Commercial Mortgage Brokers
Online marketing is essential, but it does not replace old-school, in-person communication. Few marketers in the commercial mortgage business need to be convinced of the importance of Facebook, LinkedIn or Twitter. But those social media platforms work best when they are combined with trade shows, seminars and community meetings that emphasize traditional in-person contact. In […]
Finding Business in the Commercial Mortgage Market
Education and networking are crucial when pursuing new origination channels For residential mortgage brokers, business development in the commercial field may seem like a challenging prospect. At the same time, however, turning down commercial loan applications that come across your desk is tantamount to turning away revenue. You may find opportunities to close more loans […]
Expand your offerings with small-balance multifamily mortgages
As a residential mortgage broker, chances are you’re always looking for ways to increase your revenue. If this is the case, you’re in luck. There’s an under-served market with plenty of pent-up demand that any residential broker can navigate with the right know-how: small multifamily mortgages. You may ask, “I understand multifamily mortgages, but why […]
First Impressions Matter for Commercial Mortgage Brokers
For commercial mortgage brokers, the relationships you build with referral sources will play a critical role in your success. So, of course, first impressions when you meet potential sources are very important. You need to express an interest in your sources’ businesses to gain their trust and begin developing a mutually beneficial partnership.Here’s how you […]