One of the most useful marketing tools for commercial mortgage brokers is a testimonial from a happy customer. Certainly, potential borrowers might be impressed when you provide useful information about how you can help them to obtain financing. However, they’ll be even more inclined to work with you if they see that other commercial borrowers had a good experience. Throughout the lending process, it’s important to provide excellent customer service to each borrower, and ask if they’d be willing to provide some feedback about how they felt throughout the process. Once you’ve got that you can work testimonials into your commercial mortgage marketing campaigns.
Once you’ve gotten a few testimonials, you can begin working on an email to potential borrowers. Be sure to include basic information about the mortgages, such as loan size and property type, in addition to what your borrowers have to say about your skills as a commercial mortgage broker. To add visual interest, include property photos or stock photos similar to your borrowers’ properties.
From time to time, it’s a great idea to post a testimonial to your company’s LinkedIn, Facebook or Twitter account. Brevity is important here, so make sure to post one testimonial at a time on these sites. It can also be difficult to get borrowers to give in-depth explanations about their experience, so a site like Twitter is great for those who like to keep their praise short and sweet.
While it’s generally pretty tough to get most people to appear on camera, video testimonials are a compelling marketing tool. If you can find a few borrowers willing to be filmed, a few short testimonials in one video is a great way to market your skills. The variety will speak to your ability to fund multiple scenarios and will be visually interesting for potential borrowers.
It’s also important to make sure that testimonials from your borrowers appear on your website. It’s a great idea to devote one page to any positive feedback with which your customers have provided.
Consumers often trust the opinions of other consumers. Your potential borrowers will want to know if other people have had a positive experience with you. Be sure to include positive testimonials in your email campaigns, on your social media accounts, on your YouTube channel and on your website. If you can provide your borrowers with a good commercial mortgage experience, they’re a great asset when it’s time to find new business.