There is hardly a name more well-known in contemporary popular fiction than Stephen King, who last week published his fifty-fourth novel. While it might not seem like commercial mortgage brokers can learn a lot from a man who has made a career of writing primarily about things that go bump in the night, King’s career and work ethic can serve as an inspiration. A large part of marketing your skills as a broker entails writing, which King certainly knows something about. Whether you concentrate on blog posts, email marketing or social media is up to you, but the following tips apply to any writing you do:
Generally, if someone is a serious writer, they have daily writing goals that they strive to meet. King is no different, setting his goal at 2,000 words per day. While you don’t need to be quite so prolific, as a commercial mortgage broker, you need to create a schedule and stick to it in order to build up good content creation habits.
Like any writer, you’ll hit obstacles while you’re trying to create content. Throughout his career King has dealt with troubles as mundane as writer’s block and as severe as a car accident that left him severely injured, but has managed to continue to produce. You need to be just as committed to your marketing content.
It’s important for commercial mortgage brokers to put as much thought into their content as the writer of novels or short stories does. King’s novels generally take several years to write and edit. Like King, you should be mindful of your audience and produce content that they’ll find relevant and interesting.
Tell a good story
As we’ve mentioned before, it’s important to tell a compelling story throughout your marketing channels. While King is hardly a critical darling, his books are bestsellers because he can grab a reader’s attention and keep it. You need to do the same. You can use your social media sites, company blog and emails to tell stories about what’s going on in your industry or about borrowers you’ve helped secure financing. It’s a great way to engage with your audience and keep them interested in what you can offer as a commercial mortgage broker.
Creating marketing content may seem difficult at first, but it’s a great way to advertise and explain your services as a commercial mortgage broker. If you follow the above points, you’ll be able to create blogs, social media posts and website content that will draw in new business and allow you to close more commercial mortgages. And when it seems tough, remember these words from King, “Amateurs sit and wait for inspiration, the rest of us just get up and go to work.”