If you’re a mortgage broker looking for commercial mortgage leads, it can be difficult to know where to start your search, especially if you’re new to the industry. However, there are a number of groups for businesspeople interested building up their professional networks. These groups can give you access to potential borrowers, as well as potential referral sources. If you need commercial mortgage leads, these groups are a great place to start:
- LinkedIn: We’ve discussed the benefits of joining LinkedIn before on this blog, but it bears repeating. This social networking site is dedicated to helping professionals connect with both business and referral prospects. Our advice is to join groups dedicated to specific property types and locations when looking for potential borrowers, and to join groups relating to the mortgage industry to connect with direct commercial mortgage lenders and potential referral sources. Remember, it’s important to remain active in the groups you join and to post relevant content.
- BNI (and groups like it): BNI and networking groups like it— Le Tip is a good example— are great places to find sources for commercial mortgage leads. These networking groups are full of professionals looking to refer business to one another, as well as small business owners who might be in need of commercial mortgages.
- Chamber of Commerce and Rotary: Your local Chamber of Commerce and Rotary are also great places to meet both potential borrowers and potential referral sources. By joining these groups you have automatic exposure to small business owners, as well as professionals who work with clients who might require financing. Become the local expert in the small commercial mortgage niche and be sure to let the group know how you can help them.
All of these networking groups are great sources for commercial mortgage leads. Joining LinkedIn allows you to connect with people all over the country, while joining local networking groups establishes you as a commercial mortgage expert in your area. When joining these groups, always remember to be a go-giver; that is, go out of your way to help your connections and to let them know how you can help. As long as you are an active member of the above groups and are willing to help your fellow group members succeed, you shouldn’t have much trouble finding commercial mortgage leads.