As the holiday season begins and the current year starts to wind down, it’s a great time for commercial mortgage brokers to focus on driving in new commercial mortgage leads. This will allow you to build up a strong pipeline for the New Year, and perhaps to close a few more loans and earn some extra commission before the year runs out.
Here are three ways to draw in referral sources and potential borrowers of commercial mortgages:
Keep up with communication.
Driving in commercial mortgage leads requires consistent communication with both potential borrowers and referral sources, so you shouldn’t slack off during the holiday season. Make sure to post helpful tips to your social media channels, send out regular emails and touch base with phone calls. Hearing from you will remind borrowers and sources that you are there as a funding resource.
Send referral sources and clients a thank you.
One of the best ways to earn repeat business or to secure new business through a recommendation is to send your commercial mortgage sources and borrowers a thank you of some sort. Whether it’s a gift basket or just a thank you card, show them that you appreciate their business and let them know you’ll be able to help them with any commercial financing needs in the future.
Focus on the value you bring.
With the hustle and bustle of the holiday season occupying most people’s time, trying to obtain a commercial mortgage can seem like a hassle. As a broker, it’s important to keep your borrowers focused on their end-of-year goals and to remind them that working with an experienced professional like you will lessen the burden of finding the right commercial mortgage.
The end of the year is a great time to prioritize driving in new leads from your referral sources and potential borrowers. Brokers who focus on consistent communication, thanking sources and clients for their business, and the benefits they bring to borrowers can end the current year strong and start the New Year with plenty of fresh prospects.