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Driving in End-of-Year Commercial Mortgage Business

With the hustle and bustle of the holiday season in full swing, it can be difficult to find borrowers who are focused on obtaining a small-balance commercial mortgage. However, it’s important to continue marketing your services in order to draw more commercial mortgage leads to end the year on a high note and start strong in the New Year. Despite the festive distractions of the season, there are plenty of small business owners thinking about their finances and considering a mortgage, as well as referral sources looking to place a mortgage scenario. Here are some tips to drive in that commercial mortgage business.

  • Send referral sources and past customers an email or a card.

    Holiday emails or cards are a great way to touch base with your referral network and past borrowers, wish them well and remind them of your services as a commercial mortgage broker. You can go with a “Seasons Greetings” or “Happy Holidays” message, as well as the tried and true “Thank You” route. Regardless, this simple gesture will be appreciated and help these people to keep you in mind.

  • Embrace the season and give a gift to your top referral sources.

    The holiday season is a wonderful time to let your referral network know just how thankful you are for their business. A simple cookie tray or a gift card is an easy way to let your best sources know that you appreciate all of the  work they’ve done with you this year and will remind them to send deals your way.

  • Put together special email blasts.

    Craft emails for your referral sources and past customers. Thank the sources for all their hard work, and thank the customers for their business. Ask them to keep you in mind if they come across someone who needs a small commercial loan.

As the year winds down, it’s crucial to focus your efforts on bringing in business for the New Year. Be sure to let your sources know how grateful you are for their continued business, and let them know you’re available to help with any financing needs. A simple “Thank You,” or “Happy Holidays,” can go a long way at this time of year when looking to drive in business. For some more tips read our previous blog post on creating and sustaining successful mortgage referral relationships.

APEX has a bonus for our hard-working brokers just in time for the holiday season! Submit your loan application by December 31 and APEX will pay you its lender point if the deal closes by January 31.

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