When an expert in a field teaches us something, we trust them. As a commercial mortgage broker, you’re an expert in your field, and you have the opportunity to educate your borrowers and earn their confidence. When you’re marketing your services, keep in mind that teaching prospective clients through content marketing can often have more benefits than simply telling them what you can do for them. Here are some ideas to get you started:
Write a blog.
One of the best ways to engage with potential borrowers is to write a blog. Take some time to think about the most common questions your past clients have asked you. These questions might seem basic to a seasoned commercial mortgage broker, but most borrowers don’t know the ins and outs of the industry. Writing blogs answering these questions is a great way to teach potential borrowers something helpful and increasing your credibility in their eyes. Read more in our previous post on how to develop content for your mortgage blog.
Create a video.
If you’re better at public speaking than you are at writing, you can create videos explaining parts of the commercial mortgage process. Use these videos to teach your clients what they’ll need to do to secure a mortgage. When creating these videos, approach them the way you would approach a blog, and keep your past borrowers’ most common questions in mind. Read more in our previous post on how to develop content for video marketing.
Host a webinar or class.
If you’d like to do something more interactive with potential borrowers, you can host a webinar or a class. If you’re focusing on your local area, you can host a small class and teach your borrowers in person. However, if you’d like to have a larger impact, you can host a webinar and invite people from all over the country to attend. Either way, you’ll have the opportunity to answer questions and engage with commercial property owners in real time. Read more in our previous post on how to create commercial mortgage webinars that drive leads.
When creating any piece of content marketing, remember to focus on useful information for your potential borrowers. Teaching them about the commercial mortgage industry through blogs, videos, webinars or classes will allow them to better understand the process of obtaining a loan, as well as inspiring confidence in your abilities as a commercial mortgage broker. And if borrowers trust you, it’s only a matter of time before your leads increase.