While in-person networking events and face-to-face meetings are not possible for most people right now, there are still ways for commercial mortgage brokers to connect with potential borrowers and referral sources. You have plenty of tools at your fingertips to get your message out there. Your website, social media channels, and any content that you […]
With many people currently working from home, it’s likely that most of us are spending even more time in front of a computer screen. Given that, it’s a good time for commercial mortgage brokers to focus some of their efforts on digital marketing. Spending some time developing your presence on social media and creating marketing […]
For mortgage brokers who are new to small-balance commercial mortgages, marketing your services is crucial to securing leads and closing deals. At APEX, supporting our brokers so that they can succeed is a top priority, and that includes giving you the knowledge and tools you need to sell your skills. So, in that spirit, here […]
We all know that every commercial mortgage broker needs a website that draws people in, including potential borrowers, referral sources and commercial mortgage leads. It’s a simple fact that in the digital age we live in, a strong, vital website is critical. Most borrowers and referral sources looking to work with a mortgage broker are […]
Staying connected to and interacting with potential borrowers and referral sources is a big part of succeeding as a mortgage professional. For commercial mortgage brokers, one of the most valuable tools available for doing this is social media. Taking advantage of the power and potential of the various social media sites available is a great […]
If you’re a residential broker looking to expand your product offerings to include small commercial mortgages, marketing yourself appropriately will be a key factor in determining your success. You need to prepare yourself to become a competent and skilled commercial broker. If you don’t devote any time or effort to developing and promoting your skills […]
Online marketing is essential, but it does not replace old-school, in-person communication. Few marketers in the commercial mortgage business need to be convinced of the importance of Facebook, LinkedIn or Twitter. But those social media platforms work best when they are combined with trade shows, seminars and community meetings that emphasize traditional in-person contact. In […]
For commercial mortgage brokers, the relationships you build with referral sources will play a critical role in your success. So, of course, first impressions when you meet potential sources are very important. You need to express an interest in your sources’ businesses to gain their trust and begin developing a mutually beneficial partnership.Here’s how you […]
In order to drive commercial mortgage leads, brokers need to earn the trust of potential borrowers. One of the best ways to demonstrate your experience and capability is content marketing. This form of marketing doesn’t directly promote your company, but rather relies on providing useful information to build trust and understanding between you and your […]
To really succeed in the commercial mortgage industry, brokers need to differentiate themselves from their competition. Borrowers and referral sources have a lot of choices when it comes to doing business with mortgage brokers. You need to be able to explain why they should choose you, and a solid marketing plan and approach can help. […]