One of the most crucial factors of any commercial mortgage broker’s success is the individual’s ability to generate quality leads. Brokers need to focus time and energy on making sure new deals are consistently entering their pipeline. There are four main components brokers must be aware of if they are looking to attract additional business […]
Success for commercial mortgage brokers comes down to not just working hard, but working smart. A combination of a strong work ethic and common sense will serve any broker well, regardless of the types of commercial loans they seek to close. Developing a prosperous and secure business will require high standards for yourself and your […]
Staying connected to and interacting with potential borrowers and referral sources is a big part of succeeding as a mortgage professional. For commercial mortgage brokers, one of the most valuable tools available for doing this is social media. Taking advantage of the power and potential of the various social media sites available is a great […]
If you’re a residential broker looking to expand your product offerings to include small commercial mortgages, marketing yourself appropriately will be a key factor in determining your success. You need to prepare yourself to become a competent and skilled commercial broker. If you don’t devote any time or effort to developing and promoting your skills […]
Online marketing is essential, but it does not replace old-school, in-person communication. Few marketers in the commercial mortgage business need to be convinced of the importance of Facebook, LinkedIn or Twitter. But those social media platforms work best when they are combined with trade shows, seminars and community meetings that emphasize traditional in-person contact. In […]
Education and networking are crucial when pursuing new origination channels For residential mortgage brokers, business development in the commercial field may seem like a challenging prospect. At the same time, however, turning down commercial loan applications that come across your desk is tantamount to turning away revenue. You may find opportunities to close more loans […]
As a residential mortgage broker, chances are you’re always looking for ways to increase your revenue. If this is the case, you’re in luck. There’s an under-served market with plenty of pent-up demand that any residential broker can navigate with the right know-how: small multifamily mortgages. You may ask, “I understand multifamily mortgages, but why […]
For commercial mortgage brokers, the relationships you build with referral sources will play a critical role in your success. So, of course, first impressions when you meet potential sources are very important. You need to express an interest in your sources’ businesses to gain their trust and begin developing a mutually beneficial partnership.Here’s how you […]
Commercial and multifamily mortgage originations are expected to close out 2018 at roughly the same level seen in 2017, according to the Mortgage Bankers Association (MBA). MBA projects that commercial and multifamily mortgage origination totals will hit $532 billion, just over last year’s record volume of $530 billion. Multifamily mortgage originations are expected to increase […]
In order to drive commercial mortgage leads, brokers need to earn the trust of potential borrowers. One of the best ways to demonstrate your experience and capability is content marketing. This form of marketing doesn’t directly promote your company, but rather relies on providing useful information to build trust and understanding between you and your […]