For commercial mortgage brokers, two keys to success are marketing appropriately and building credibility with potential borrowers and referral sources. A great way to achieve both of these goals is to write and publish blogs about the commercial mortgage industry. The blog posts will get your name and knowledge out there, as well as educate your customers and sources about the business. Here are some tips for commercial mortgage brokers starting their own blog:
- Work out a schedule. One of the most important things to consider when writing a blog for your commercial mortgage business is consistency. Whether you publish a blog post once a week or once a day, make sure you stick to a schedule that you feel is manageable.
- Write to educate. As a commercial mortgage broker, you have a wealth of knowledge about the industry. Use your blog to answer common questions and explain the business to potential borrowers and referral sources. This will help them to navigate the commercial mortgage process and will build your credibility.
- Edit your work. Valuable and interesting content about the commercial mortgage industry is key when writing a blog, but spelling and grammar are also important. A blog full of spelling and grammatical errors undermines your credibility with both borrowers and referral sources. Make sure to proofread your work before publishing.
- Spread the word. While some people might stumble upon your blog, you’re going to need to drive most people there. A good way to do this is to publish your posts to social networking sites like LinkedIn, Facebook and Twitter. If you market yourself via email, you can link to your blog in emails as well.
If you’re going to begin blogging about the commercial mortgage industry, the above tips are a good place to start. Be sure to publish consistently and remember to write valuable and interesting content for your audience. Edit each post carefully and drive borrowers and sources to the blog using social media. Remember that blogging is a great way to increase your visibility as a commercial mortgage broker, as well as building trust between you and potential borrowers and referral sources when it’s done well.