If you’re looking to drive in new commercial mortgage leads, social media is a valuable resource. You can engage with many potential borrowers at a much lower cost than traditional advertising demands. While social media is not a replacement for traditional ads, phone calls and face-to-face meeting, it should be a part of your marketing strategy.

Here’s how you can get started:

Make a plan and stick to it.

First, you need to decide how you’re going to use social media. That means deciding which platforms you’re going to use and how often you’re going to post to your accounts. It’s not a bad idea to start slow and focus on one or two platforms and then work your way up. Once you establish a schedule, stick to it. Consistency is important.

Educate you audience with the content you share.

Whether it’s your company’s blog, a news article focused on commercial mortgages or an informational video from a person with plenty of industry experience, make sure that you’re sharing content that will be helpful to potential borrowers.

Create content that plays to your strengths.

Your social media account should be used to share all kinds of helpful content, including your company’s. Is there a good writer in your office? Start a company blog and post it to your channels to share helpful tips. Do you have a graphic designer on staff? Create interesting and educational infographics about the commercial mortgage process. Are you a great public speaker? Start a YouTube channel. The important thing is to focus on what you’re good at and use it to educate potential borrowers.

Simplicity is best.

No matter what kind of content you create or share on your social media platforms, make sure that it’s easy for potential borrowers to understand. The point of engaging with your audience on social media is to help them gain information about the commercial mortgage process and to show borrowers that you have industry knowledge and can help them to find the financing they need.

Social media is a simple and valuable tool that allows brokers to engage with potential borrowers all over the country. All you need is a strategy, a schedule and simple, helpful content that is presented in a way that emphasizes your strengths. Following the above tips will allow you to make new connections, drive commercial mortgage leads and close more loans.

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