An important part of succeeding as a commercial mortgage broker is promoting yourself in a way that inspires trust and credibility. Certainly, print and email campaigns can help you to achieve this goal, but there’s another avenue you should also consider: social media. Sites like LinkedIn, Facebook and Twitter allow you to connect and interact with potential borrowers, lenders and referral sources while promoting your business. Unsure of how to begin your social media marketing? Here are some tips:

• Establish a plan. Before you begin using social media to promote yourself as a commercial mortgage broker, you need to have a plan. You should research any sites you are interested in using so that you can decide if the site will be helpful to your business. This is also a good way to learn each site’s best practices, such as how often to post and what kind of content to post.

• Post consistently. Once you know which sites you’re going to use and have established a schedule, stick to it. You don’t want to flood your followers with posts all day, but you also don’t want your posts to be few and far between.

• Post relevant content. As a commercial mortgage broker, you have a lot of industry knowledge. You can use your social media as a platform to educate potential borrowers and referral sources. Posting relevant industry news, blogs about commercial real estate or loans you’ve recently closed gives your clients insight into the business and lends you credibility.

• Interact with your followers. Social media sites are a great way to begin discussions with your clients. If a potential borrower or referral source posts a question, be sure to answer it. Opening a dialogue with your connections allows them to learn more about the industry and your skills.

Social media marketing is a wonderful tool for commercial mortgage brokers looking to connect with new borrowers and referral sources. In order to succeed, it’s important to do your research, establish a schedule and stick to that schedule. Posting relevant content and interacting with your connections will also help you to build your reputation as a successful commercial mortgage broker. Remember to be patient when implementing a social media marketing plan. It might take some time to see results, but they will be worth the effort.

‍