As each year begins to wind down, the best commercial mortgage brokers have already laid their plans for marketing to potential borrowers in the following year. Generating commercial mortgage leads is important to the success of any broker, and now is the time to begin focusing on new leads for the upcoming year.

If you haven’t started planning yet, here are some ideas to get you going:

Try something new.

While certain marketing strategies are tried and true methods of commercial mortgage lead generation, it’s a good idea to try a fresh approach to finding leads. If your priority has been traditional marketing, such as print advertisements, consider spending some time developing your online presence via your website and social media networks. If you typically reach out to brokers through blogs or text emails, consider producing informative videos to give your potential borrowers more varied content.

Focus on your audience.

No matter the type of content you create in order to generate commercial mortgage leads, the most important thing is to consider the needs of your audience. Potential borrowers need you to provide helpful information and insight into the commercial lending process. Doing so not only educates the borrowers, it also proves your credibility as a commercial mortgage broker and encourages borrowers to trust you.

Use a variety of media.

The best marketing strategies take advantage of the vast reach of different types of media in order to connect with potential customers. Today, commercial mortgage brokers have so many options when it comes to reaching out to borrowers, and we encourage you to use as many of those channels as possible. Place print ads in industry trade magazines. Post to your company’s website and social media accounts regularly. Teach your borrowers through blogs and videos. And remember to use these channels to convey a consistent message about the services you can offer as a commercial mortgage broker.

Advertising your services as a commercial mortgage broker is an important part of your ability to draw in new leads.  By taking a fresh approach to your current marketing, keeping your audience in mind and using a variety of channels to connect with potential borrowers, you’re setting yourself up to succeed in the commercial mortgage industry.

‍